The Hidden Cost That's Dragging Your Notary Business Down
Let's talk about a sneaky little cost stealing from your business — and you might not even realize it's happening.
There are some "costs" in life we have to pay if we want to get anywhere good:
Feeling awkward when you try something new? That's the tax on personal growth.
Struggling through tough client conversations? That's the tax on strong relationships.
Are you tired of marketing your business every week, even when it feels like no one's listening? That's the tax on building an honest reputation.
Do you feel like an imposter when you offer premium services? That's the tax on leveling up.
These taxes are part of the deal. You can't skip them if you want the rewards on the other side.
But there's one optional tax — and it's the most expensive one of all:
The Ignorance Tax.
Here's what I mean:
The Ignorance Tax is what you pay when you stay stuck — because you're avoiding learning, trying, or facing something you need to.
For notaries, it shows up in a hundred small ways:
Still "mean" to learn about estate plan signings but never actually do it.
Putting off getting your website up — so your phone barely rings.
Never raise your prices — even though your experience justifies it.
Ignoring how to market yourself in new areas like hospitals or Apostilles.
Not getting clear about your state's notary laws — and fearing making a mistake.
Each time you delay, hesitate, or pretend you "don't need it yet," you're paying a hidden cost.
A cost in the form of:
Lost income
Missed clients
Slower growth
Less confidence
It's not just money you're losing — it's momentum, too. And momentum is everything when you're self-employed.
I know many of you personally, and I say this with love: If you're feeling stuck, it's probably not bad luck. It's the Ignorance Tax eating you alive.
The good news?
You can stop paying it any time you want.
Start asking yourself:
Where am I avoiding something I need to learn, face, or get better at?
Maybe it's picking up the phone and contacting an attorney's office.
Maybe it's finally getting trained in a new specialty.
Maybe it's letting go of the idea that "word of mouth" is enough in 2025.
Whatever it is — name it.
Then, take one step today to address it.
Don't let the Ignorance Tax keep draining your dreams.
You deserve better.
- Laura
I learned this from the best-selling author Sahil Bloom, who wrote "The 5 Types of Wealth." I found his lessons to be very helpful, and I wanted to apply them to our industry and share some of them with you. I would love to help you kickstart your business, just take me up on my offer of a free consult. www.calendly.com/biewer
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